Aldi will have these rice cookers instore in a range of colours from Sunday 19/01/14 for £14.99 which seems reasonable.
Product Information :-
A simple way to make perfectly cooked, fluffy rice with no excess water.
1.5 litre capacity
2 control lights
Cooking and keep warm functions
Includes: Measuring Cup and Spoon
Choose from: Black, Red or Brushed Stainless Steel